Strategy
Get clear. Find direction. Move forward.
- Brand and marketing strategy
- Positioning
- Naming and concept development
- Launch and drop planning
- Creative direction
Strategy Communications Production
Serious marketing. Zero babysitting.
Send the request, consider it done!
Senior-level thinking and execution for culture-driven brands that actually give a sh*t.
15+years birthing, nurturing and running brands.
Since 2010, I’ve had the pleasure of working alongside cultural giants like Bombing Science, DANG!, Mook Life, Molotow, Flame, RAW, Pornhub, Dabstract, Heady Happenings, Lot420 and many others.
I’ve productized that knowledge to give fast-moving brands exactly what they need, on demand, without friction or slowdowns.
1000sof assets delivered across hundreds of projects.
- Marketing strategy
- Consulting
- Brand development
- Rebrands
- Product launches
- Naming
- Concept ideation
- Product development
- Websites
- Advertisements
- Content capsules
- Product shots
- Editorial photos
- Videos
- Creative copy
- SEO articles
- B2B and B2C activations
- Events
- Community building
- Promotion
- Content curation
- Zines
If it’s brand related, we can do it.
Millionsof views and meaningful interactions that drive more than sales.
Perception is reality. We make sure people see, hear and feel your brand the right way. Every piece of work shapes that narrative and builds identity capital, strengthening the brand while taking the pressure off the people running it.
Experience. Taste. Creativity. Output. All of it, fast.
Six years. Four distinct brands. Distribution across six countries.
Strategy, copywriting, photography, campaigns, websites, AI-assisted creative and much more.
See the full case study →Selling a product vs. building a brand
Good products get bought.Great brands get repurchased.
Bringing a fire product to market is hard. Building a valuable brand over time is much harder. Owners can’t run everything at an elite level, and when marketing falls short, so does the product’s potential. We get it. That’s why Brandfather is built for operators who can’t slow down.
Hand us the list, get the results. It’s that easy.
How it works
One queue. You set the order. We get it done.
Send the request
Send it by email, Monday, Trello, or even a text message, with whatever context you have for the task.
Set the priority
Add as many requests as you want and put them in the order that matters to you.
Get it back
Most strategy and communications come back in 24–48 hours. Production usually takes 24–72 hours. Bigger requests get broken down into smaller ones until they’re complete.
Product launch roadmap
- 1Name the new productStrategyQueued
- 2Marketing strategy for the launchStrategyQueued
- 3Product shotsProductionQueued
- 4Promo carouselsProductionQueued
- 5Official drop announcementCommunicationsQueued
- 6Retailer newslettersCommunicationsQueued
What’s included
StrategyCommunicationsProduction
All three, on every plan.
Communications
Find your voice. Make every word count.
- Website and product copy
- Drop announcements and statements
- Newsletters, B2B and B2C
- Captions and social copy
- Sales and trade material
Production
Bring ideas to life. Make them stand out.
- Product and lifestyle photography
- Social carousels and campaign assets
- Short-form video edits and reels
- AI imagery and visual assets
- Event and tradeshow coverage
Bigger projects?
We bring in trusted partners, and Brandfather stays your point of contact and creative lead from start to finish. These projects are scoped and priced separately.
Website buildsIdentity systemsAdvanced designVideo productionMerch
Case study · Lot420
Six years doing this for one brand family.
From the SQDC launch to medical, export and B2B, for Lot420, Greyscales, Flodega and Scoops.
“They helped us build real brand loyalty and establish our brands in six countries, in a highly regulated, hyper-competitive industry. We still trust them with our growth today.”
Jean Romain PecletCo-founder, LOT420“Stan has a rare eye for design and an edgy approach to marketing… If you want to stand out in any industry, I can’t recommend him enough.”
Stefan MacdonaldCo-founder, LOT420
Founder-led
“My leverage is experience.”
Stanislav Troitsky, founder
Every request goes to me. My background spans wholesale, retail, purchasing, sponsorship, content and brand development. I shoot the photos, write the words and think through the strategy myself, and I bring in trusted partners when a project needs more hands.
- 20+years of serious cannabis product knowledge
- 100sof products assessed or developed
- EN FR RUworks in English, French and Russian
Pricing
Pick how much runs at once.
Both plans include strategy, communications and production, and unlimited requests in one queue. The only difference is how many requests are in progress at the same time.
Essential
$4969 / month
One request in progress at a time
- Strategy, communications and production
- Unlimited requests in your queue
- Strategy and communications in 24–48 hours
- Production in 24–72 hours
- Direct line to the founder
Full Access
$8969 / month
Two requests in progress at a time
- Everything in Essential
- Two things moving forward at once
- Best for launches and busy seasons
- Partner projects coordinated for you
- Direct line to the founder
Month-to-month. Pause or cancel anytime.
Prices are in CAD for Canadian clients and USD for US clients. There’s no fixed number of deliverables per month. How much gets done depends on the size of each request. Partner projects are quoted separately.
FAQ
Good questions.
What does “unlimited requests” mean?
You can add as many requests as you like to one queue and put them in any order. Essential works on one at a time; Full Access works on two. Unlimited requests doesn’t mean unlimited scope inside each request.
What counts as one request?
One request is one finished piece of work, or a few closely related pieces that ship together. For example:
- An About page is one request.
- A drop announcement is one request.
- A 10-slide carousel is one request.
- A product photo shoot is one request.
When something is bigger, it gets broken into several requests. A drop with five products might become a naming request, a shoot for each product, the announcement and the carousels. You set the order, and we work through them one by one (or two by two on Full Access).
How fast will I get things back?
Most strategy and communications come back in 24–48 hours. Production usually takes 24–72 hours. Bigger requests, or ones waiting on information or approvals from your side, can take longer. You’ll know the timing when the request starts.
How many things will I get each month?
There’s no fixed count. A naming round and a 40-SKU product shoot aren’t the same size, so throughput depends on what you ask for.
What’s the difference between the plans?
Both include strategy, communications and production. Essential is $4969/month with one request in progress at a time. Full Access is $8969/month with two.
Can I pause or cancel?
Yes. Plans are month-to-month with no long-term contract. Pause when things slow down and pick up where you left off, or cancel anytime.
How do I send requests?
However your team already works: email, Monday, Trello or a text message. We’ll set it up when we start.
Do you do websites, logos or bigger productions?
Yes, through trusted partners. Full website builds, identity systems, advanced design, professional video and merch can be led and coordinated by Brandfather. They’re scoped and priced separately.
Is Brandfather only for cannabis brands?
No. Brandfather works with CPG and niche, culture-driven brands in any category. Cannabis is part of the founder’s background, not a limit on who we work with.
Where are you based?
Montreal, working with brands anywhere. I shoot in Montreal myself, and for shoots in other cities I bring in a trusted local photographer.
Have something that needs to get done?
Send it over.
Book a call15 minutes. Pick any time that works for you.