Strategy
- Brand and marketing consulting
- Naming
- Launch and drop material
- Collaborations and partnerships
- Talent sourcing
- Cultural relevance and positioning
- Community building
- B2B and trade activations
Case study
LOT420
One pre-launch facility tour turned into six years as the marketing, strategy and content partner behind one of Quebec’s top licensed producers, covering four brands across six countries.
~6years, and counting
4brands: Lot420, Greyscales, Flodega, Scoops
6countries the products reach
1000sof photos, posts, pages and emails
ClientLot420, Mansonville, Quebec
CategoryCraft cannabis, medical and export
Started2020
MarketsCanada, plus export to Europe, Israel and Australia
The role
One creative partner behind much of what brought the brands to life.
This is the Brandfather model in practice. Lot420 sends what they need, and it gets done, across all three categories.
Communications
- Product and strain descriptions
- Website copy
- Announcements and statements
- Bilingual newsletters (EN/FR)
- Captions and social copy
- Sales and export material
- Website articles
Production
- Studio product photography
- Lifestyle and campaign shoots
- Facility and process documentation
- Social posts and reels
- AI concept imagery
- Merch launch campaigns
- Tradeshow and event documentation
Graphic design by a long-time design partner. Strategy, communications, photography and everything else handled directly by Brandfather.
The story
From legacy, to legal, to international.
From the initial Canadian drop to the global expansion, I’ve been nurturing their brands every step of the way.
1Canadian rollout
Making a big splash with the Gelato wave.
When Gelato 33 hit the recreational market, we made sure the word got around. Through social media, connoisseur circles and grassroots exposure, we built demand that turned into real sales. For its first few years on shelves, it was the top-selling eighth in its premium flower segment.
Product photographySocial mediaConnoisseur circlesGrassroots exposure
2Natural growth
Turns out good content travels.
The photos and copy started showing up far beyond Instagram: retail, sales material, the website. The work turned into strategic consulting, finding the right people, and building a community around the product. I documented the facility and the people in it, so the brand had a real story to tell.
ConsultingTalent sourcingCommunityWebsite content
3Going international
Third-wave cannabis is global, and we’re at the forefront.
When export opened up, the brand needed to make sense to buyers and partners abroad. We built everything it needed to travel: positioning, content, activations, print materials and copy that works far beyond Quebec. The LOT420 Worldwide Delivery campaign made it official.
Export materialPositioningCampaign assetsTradeshow activations
4An expanding brand portfolio
Developing Greyscales.
Heavyweight bags, lightweight tags. A gas-forward, curated menu that delivers quality pulls for the daily smoker without breaking the bank. Our first collaborative brand built from scratch, Greyscales is now crushing it from Quebec to England, fuelled by a steady stream of glowing organic reviews.
NamingBrand adviceMarketing materialVisual assetsCreative direction
5Flodega
Dépanneur de fleurs. The flower bodega.
Flodega is Lot420’s direct-to-patient medical platform. It needed a name, a voice, a look, a community and a steady rhythm: product shots, editorials around the city, merch drops, social, events, partnerships and bilingual newsletters to members for every new drop and holiday.
CampaignsProduct photosNewsletters EN/FRSocial and reelsEvents and partnerships
6On point, on brand, on demand
Export, B2B and Scoops.
New brands, new markets, same old team still crushing it. The fast-moving chaos of the cannabis industry can get hectic and overwhelming, and that’s exactly the kind of environment where I thrive. On the B2B side, sharper sales decks, visuals and copy took SKU acceptance from the minority to the majority, with every new product call locking in record numbers.
New brand assetsB2B materialProduct pagesMarketing strategyAI assets
In their words
“Brandfather has a very particular set of skills, and we’ve put every one of them to work. They helped us build real brand loyalty and establish our brands in six countries, in a highly regulated, hyper-competitive industry. Their artistic eye is among the best in Canadian cannabis. We still trust them with our growth today.”
Jean Romain PecletCo-founder, LOT420“Stan has a rare eye for design and an edgy approach to marketing, both have been central to building LOT420 into a recognized name in the global cannabis industry. He reads trends before they happen, which keeps everyone around him on their toes in the best way. If you want to stand out in any industry, I can’t recommend him enough.”
Stefan MacdonaldCo-founder, LOT420Why it works
I see the bottlenecks and understand the operators’ pain points. That’s why I designed Brandfather around how owners actually operate. No headaches, no babysitting, no friction. Just send the task, and I’ll handle the rest.
Endless deliverables
One architect.Many different vibes.
Consistency, direction and continuity, all generated by Brandfather.
Are you feeling the vibe?
Same person. Same model. Your brands.
Let’s connect to see what can be done for you.
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